Title – Could children’s TV advertising be thought of as negative or harmful?
The main thrust of my argument;
• Advertising and how it affects society.
• The history of advertising children’s products, medium used, who it was aimed at, who it was for etc.
• The advent of Television and Consumerism, and how it affected children’s advertising.
• How advertisers target children. Age, gender, race etc.
• How adverts affect children.
I will do this by looking in to advertising in general, the history, type’s aims and how it affects society. I will then research advertising and children focusing on gender, age and race differentiation, and the effects advertising have on children.
I will look into how advertisers communicate to children and how they market products designed for them.
I will focus on a particular advert and analyse it in relation to my findings.
Finally I will construct a conclusion based on my findings that answers my question.
Berger, J. (1972) Ways of Seeing. Penguin: London.
Fennis, B. Stroebe, W. (2010) The Psychology of Advertising. Psychology press: Hove.
Gunter, B. Furnham, A. (1998) Children as consumers; A Psychological analysis of the young people’s market. Routledge: London.
Kenway, J. & Bullen, E. (2001) Consuming Children. Open University Press: Berkshire.
Strasburger, V., Wilson, B. & Jordan A. (2009) Children, Adolescents and the Media. (second ed.) Sage publications inc: California.
All of the above should give me a good insight into advertising, marketing to children and the psychology behind it.