Friday, 1 April 2011

Specsavers advert

A glamorous, sophisticated, perfectly groomed and intelligent looking woman wearing a pair of glasses designed by Gok Wan who is a celebrity the readers are familiar with as being someone who transforms the lives of women by styling them, making them feel confident about themselves. It is accompanied by text which states you can get a pair of these designer glasses for £99 and get a pair free, meaning they can use their glasses as a way of expressing their identity through owning more than one pair. Necessity has been stylised and is at a price affordable to the reader.

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