Friday, 1 April 2011
Kinder Bueno Advert
The readers of this magazine are conscious about their appearance, believing in order to be successful in life they must look good; like their hero’s - the celebrity. This in turn means they are conscious about their weight but, as they constantly reassure themselves that they are ‘normal’, like to enjoy a treat. This advert for ‘light chocolate’ reassures the reader they can have that treat without sacrifice to their appearance.