Friday, 1 April 2011

Kinder Bueno Advert

The readers of this magazine are conscious about their appearance, believing in order to be successful in life they must look good; like their hero’s - the celebrity. This in turn means they are conscious about their weight but, as they constantly reassure themselves that they are ‘normal’, like to enjoy a treat. This advert for ‘light chocolate’ reassures the reader they can have that treat without sacrifice to their appearance.

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