Graphic design – a medium for the masses
Areas for consideration –
Graphic design versus fine art.
The origins of graphic design.
Graphic design versus advertising.
Graphic design as a tool for capitalism.
Graphic design as a political tool.
Graphic design and postmodernism.
Graphic design and social concience.
Pears soap ad – does just putting type on a painting make it graphic design?
Persuades somebody of something.
Graphic design has an ethic to it.
Henry de Toulouse-lautrec, artist/designer.
Charles rennie macintosh , architect/designer.
Saville Lumley poster – illustrative doesn’t embrace graphics.
Bauhaus – one of the first institutions to teach graphic design, important in cases of typeography, page layout etc.
Art and power Europe as dictators.
Images relate to war.
Collage effect – joseph renau. Simplistic, use of type, striking.
Pere catala I pic – striking.
Abram games, key british graphic designer, celebration of 6yrs since war.
Paul rand – branding capitalism, advert, use of type etc.
Paul rand – iconic logos.
Peter saville – factory records, new order etc.
New order blue Monday, biggest selling 12” of all time.
Neville brody – designer behind the face magazine (1980’s)
David Carson – surfer, American, one day decided to be a graphic designer.
Peter blake – designed st. peppers lonely hearts band cover and band aid do they know its Christmas.
Designers republic – Sheffield based take graphic design as an industry in itself.
Julian house (for intro)
Mark farrow (farrow design)
Spiritualized album – ladies and gentlemen we are floating in space (1997)
Spirit of the age – zeigeist
Jonathon barnbrook – bastard typeface.
Naomi klein – anticorporate writer.
Oliviero toscani – bennetton ads.
Barbara kruger – I shop therefore I am.
Adbusters.
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